AI Suite — Recurring SaaS Layer
Three vertical AI products layered on the iAriya rails: Hall (venue OS), Concierge (smart-hotel stays) and Studio (planner cockpit). 80% gross-margin SaaS revenue stacked on top of commission marketplace earnings.
How to read the numbers
ARR = end-of-year signed contract run-rate (what subscribers would pay annually if they held through a full year). Recognized Revenue = ARR × subscriber ramp ratio (what hits the P&L given staggered subscriber onboarding across the year). Year 1 recognized = 25% of ARR; Y2 = 60%; Y3 = 85%; Y4-5 = 100%.
₦180.0M
Signed run-rate · 3 suites
₦45.0M
25% of ARR · subscriber ramp
₦786.2M
Growth: 60 / 50 / 40 / 30%
80%
80% SaaS · 20% COGS (infra + support)
ARR Trajectory by Suite
Moderate scenario — yearly ARR per AI suite component
- Concierge
- Hall
- Studio
iAriya Hall (Venues)
15 modules
WhatsApp-first venue OS — booking, pricing, diesel ledger, predictive maintenance, CCTV vision, compliance
iAriya Concierge (Stays)
12 modules
Smart-hotel operator suite — 24/7 WhatsApp guest concierge, dynamic pricing, OTA reconciliation
iAriya Studio (Planner)
13 modules
Glass-cockpit conductor for event planners — pipeline, vendor brain, run-of-show automation
Year 1 Revenue Mix per Suite
Four monetization rails: subscriptions, per-event boosts, AI credits, performance rev-share, and add-ons
| Revenue Stream | Hall | Concierge | Studio | Total |
|---|---|---|---|---|
| Tiered Subscriptions | ₦41.4M | ₦32.0M | ₦28.0M | ₦101.4M |
| Per-Event Boosts | ₦3.5M | ₦2.0M | ₦1.8M | ₦7.3M |
| AI Credit Pay-per-Use | ₦5.0M | ₦4.0M | ₦3.5M | ₦12.5M |
| Performance Rev-Share | ₦22.0M | ₦14.0M | ₦12.0M | ₦48.0M |
| One-Time Add-Ons | ₦5.0M | ₦3.0M | ₦2.8M | ₦10.8M |
| Y1 Total | ₦76.9M | ₦55.0M | ₦48.1M | ₦180.0M |
Why this changes the investment story
Recurring revenue
Predictable monthly ARR lifts the valuation multiple — SaaS economics on top of marketplace GMV is rare in African events.
80% gross margin
SaaS contribution lifts blended platform margin and accelerates payback to Year 2 across all scenarios.
Defensible moat
WhatsApp inbox, diesel ledger, vendor network and CCTV vision sit on infra rivals can't replicate quickly.