Soft Launch Live·Soft launch June 2026 · 4 mo operating · Full launch target Q1 2027
Live Operating Dashboard

Traction — Actuals vs 12-Month Plan

Live operating KPIs from the Lagos soft-launch cohort. Investors can benchmark actual delivery against the 12-month plan embedded in projections.

As of October 2026·4 months since soft launch·Cohort: Lagos (beta)
28% of M12

Live Listings

55

Target by month 12: 200

12% of M12

Paying Customers

6

Target by month 12: 50

3% of M12

Completed Bookings

3

Target by month 12: 100

43% of M12

Active Suppliers

86

Target by month 12: 200

5% of M12

MRR

₦125.0K

Target by month 12: ₦2.5M

1% of M12

Recognized Revenue (YTD)

₦120.0K

Target by month 12: ₦10.0M

20% under cap

Avg CAC

₦12.0K

Target cap by M12: ₦15.0K

8% of M12

GMV Through Platform

₦15.0M

Target by month 12: ₦180.0M

Disclosure: Figures reflect soft-launch beta cohort (Lagos, Jun 2026 → Oct 2026). Full-launch acquisition starts Q1 2027. Founders can update values via POST /api/pitch/traction with passcode.

Last updated: 10/27/2026, 7:06:46 AM

iAriya Financial Projections · Confidential