Data & Assumptions
Investor Diligence Appendix
Every input, source and modelling assumption behind the pitch numbers — in one place. As of February 2026.
Investment Terms
Exchange Rate
Held constant across the 5-year projection for readability; sensitivity table available on request.
Use of Funds
Market Sizing — TAM / SAM / SOM
TAM
$10.67B
Nigeria event & exhibition industry (2025)
CAGR 11.13%
SAM
$2.67B
Digital-addressable premium & organised events in Lagos, Abuja, Port Harcourt (~25% of TAM)
Upper-middle & corporate segments that transact digitally today or in next 3 years
SOM
$12.1M
Bottom-up 10-income-stream serviceable market iAriya targets in years 1-5
Sources: Grand View Research — Nigeria Event & Exhibition Industry Report (2025) · Nigeria Bureau of Statistics — Hospitality & Tourism Report (2024) · Global Events Industry Outlook — Allied Market Research (2025)
10 Income Streams (SOM Composition)
| Stream | Serviceable TAM (annual) | Base Commission |
|---|---|---|
| Event Centre Hire | ₦2.5B | 15% |
| Event Planner Subscription | ₦500.0M | 100% |
| Merchandising / Aso-Ebi | ₦1.8B | 20% |
| Event Ticketing | ₦3.5B | 8% |
| Financial Products / Insurance | ₦800.0M | 25% |
| Hotel & Stays | ₦4.0B | 12% |
| Service Providers / Vendors | ₦2.0B | 10% |
| Catering Services | ₦1.5B | 10% |
| Entertainment Booking | ₦1.2B | 15% |
| Other Services | ₦900.0M | 12% |
Scenario Definitions
Conservative
Penetration curve (Y1→Y5)
2% → 4% → 7% → 10% → 14%
Commission multiplier
1.00 · 1.00 · 1.00 · 1.00 · 1.00
Market CAGR
8%
Y1 Commission Overrides
Hotel & Stays: 10%
Event Centre Hire: 10%
Entertainment Booking: 12%
Merchandising / Aso-Ebi: 15%
Event Ticketing: 6%
Moderate
Penetration curve (Y1→Y5)
3% → 7% → 12% → 18% → 25%
Commission multiplier
1.00 · 1.00 · 1.05 · 1.10 · 1.15
Market CAGR
11.13%
Aggressive
Penetration curve (Y1→Y5)
4% → 10% → 18% → 26% → 32%
Commission multiplier
1.00 · 1.10 · 1.15 · 1.20 · 1.25
Market CAGR
12%
AI Suite (SaaS Layer)
iAriya Hall (Venues)
15 modules
₦76.9M
Y1 ARR
WhatsApp-first venue OS — booking, pricing, diesel ledger, predictive maintenance, CCTV vision, compliance
iAriya Concierge (Stays)
12 modules
₦55.0M
Y1 ARR
Smart-hotel operator suite — 24/7 WhatsApp guest concierge, dynamic pricing, OTA reconciliation
iAriya Studio (Planner)
13 modules
₦48.1M
Y1 ARR
Glass-cockpit conductor for event planners — pipeline, vendor brain, run-of-show automation
SaaS economics — subscriptions + per-event boosts + AI credits + revenue share + add-ons. Y1 baseline scaled by scenario growth curve.
Trade Finance & Insurance Stack
iAriya Factor (Trade Finance)
5 modules
₦42.0M
Y1 ARR
Factoring, reverse factoring, PO financing and sponsorship receivables — origination fees on ~₦2.1B factored volume in Y1
iAriya Shield (Event Insurance)
5 modules
₦18.0M
Y1 ARR
Embedded event cancellation, public liability, equipment, weather and professional indemnity cover — 15% commission on ~₦120M premiums
iAriya Escrow (Settlement)
3 modules
₦5.0M
Y1 ARR
Escrow and settlement services — protects deposits, releases on milestone, reduces disputes
Embedded finance economics — iAriya earns origination/commission/servicing fees; partner banks & insurers take the capital-return share.
Unit Economics
Cost Model
Lean viral platform (AirBnB / Booking.com style) — minimal tech overhead, self-registration, social + radio marketing Y1-3, ~10-person team
Cost ratio (opex / revenue) trends down 32% → 21% over 5 years as marketplace network effects kick in.
Timeline & Milestones
Launch: June 2026 · Projection years: 2026–2030
Pre-Seed Close· Funding
Close up to $500K pre-seed round to fund launch (Feb – May 2026)
Platform Launch (Lagos)· Product
Public launch June 2026 in Lagos with core marketplace, ticketing and vendor onboarding
AI Suite v1 Live· Product
iAriya Hall, Concierge and Studio go live for early venue & planner partners
Lagos Market Penetration· Growth
200+ monthly events, 500+ service providers, ₦500M GMV
Abuja & Port Harcourt Expansion· Expansion
Multi-city Nigeria rollout — 800+ monthly events, 2,000+ service providers
Mobile Apps (iOS/Android)· Product
Consumer app launch for discovery, ticketing, hospitality bookings
Trade Finance Stack Live· Product
iAriya Factor, Shield and Escrow live with 2 banking + 2 insurer partners
Seed Round· Funding
Target $2M seed for regional expansion & fintech scale
Ghana Launch· Expansion
First international market — 5,000+ monthly events, ₦30B GMV
Series A· Funding
Target $10M for pan-African expansion & hospitality integration depth
3 Additional African Markets· Expansion
Kenya, South Africa, Tanzania — 10,000+ monthly events
Mediterranean Entry· Expansion
Morocco and Egypt market entry
Series B / Strategic Exit· Funding
Series B ($30M+) or strategic acquisition readiness
Risks & Sensitivities
- FX volatility — NGN/USD held constant at 1,550 for readability; a 15% NGN depreciation reduces USD ROI multiple ~1.15x
- Marketplace liquidity — commission revenue depends on transaction volume; conservative scenario assumes 2%→14% penetration
- SaaS ARPU — AI Suite Y1 ARR assumes ~600 paying subs across Hall + Concierge + Studio at Pro tier (₦25K/mo)
- Trade Finance capital access — iAriya Factor's factored volume assumes partner bank credit lines; embedded finance revenue is fee-based, not principal at risk
- Insurance take rate — iAriya Shield assumes 15% commission on gross premiums; regulated by NAICOM, typical 10-20% range
iAriya Financial Projections — Data & Assumptions Appendix · Full sensitivity tables and unit-level backup available on request.