Embedded Finance Layer

Trade Finance + Insurance Stack

Nigeria's first event-native embedded finance layer — factoring, insurance and settlement services built into the transaction rails. Monetises every naira flowing through the platform while unlocking working capital for vendors and de-risking events for organisers.

Year 1 ARR

₦65.0M

Combined across 3 products

Year 5 ARR

₦283.9M

Growth: 60 / 50 / 40 / 30%

5-Year Total ARR

₦827.3M

Cumulative finance revenue

Gross Margin

75%

Partner rev-share + risk provisions

Market Impact — Year 1

Real transaction volumes flowing through the stack (Moderate scenario)

Anchored to take rates

₦2.1B

Invoice volume factored Y1

Working capital unlocked for vendors at 2.5% take rate

₦120M

Insurance premiums placed Y1

15% commission on cover for ~1,200 events

₦480M

Escrow deposits protected Y1

Reduces vendor disputes by ~65% (industry benchmark)

40%

Vendor cash-flow gap addressed

Median 90-180 day payment delay collapsed to T+5

ARR Trajectory by Product

Moderate scenario · yearly ARR per finance component

  • Escrow
  • Factor
  • Shield
202620272028202920300M75M150M225M300M

iAriya Factor (Trade Finance)

5 products

Factoring, reverse factoring, PO financing and sponsorship receivables — origination fees on ~₦2.1B factored volume in Y1

Y1 ARR₦42.0M
Y5 ARR₦183.5M
5-Yr Total₦534.6M
Growth4.4x

iAriya Shield (Event Insurance)

5 products

Embedded event cancellation, public liability, equipment, weather and professional indemnity cover — 15% commission on ~₦120M premiums

Y1 ARR₦18.0M
Y5 ARR₦78.6M
5-Yr Total₦229.1M
Growth4.4x

iAriya Escrow (Settlement)

3 products

Escrow and settlement services — protects deposits, releases on milestone, reduces disputes

Y1 ARR₦5.0M
Y5 ARR₦21.8M
5-Yr Total₦63.6M
Growth4.4x

Year 1 Revenue Mix by Product

Product-level breakdown across Factor, Shield, and Escrow

ProductStreamY1 Revenue
Factor
Factoring origination₦25.0M
Factor
Reverse factoring₦8.0M
Factor
PO / sponsorship financing₦5.0M
Factor
Vendor working capital₦3.0M
Factor
Underwriting API₦1.0M
Shield
Cancellation cover₦6.5M
Shield
Public liability₦4.5M
Shield
Equipment cover₦3.5M
Shield
Weather / force majeure₦2.0M
Shield
Professional indemnity₦1.5M
Escrow
Escrow fees₦3.0M
Escrow
Milestone release₦1.5M
Escrow
Disputes arbitration₦500.0K
Y1 Total₦65.0M

Competitive Landscape

No event-native embedded finance stack exists in Nigeria today. Adjacent players cover single verticals or single products — iAriya is the only end-to-end integrated offering.

PlayerFocusFactoringInsuranceEscrowEmbedded
iA

iAriya Finance Stack

Event-native, embedded on marketplace + planner flows

Events
AC

Advantcen / Fluna

General invoice factoring for Nigerian SMEs

General SME
TD

TradeDepot

FMCG supply-chain finance (vertical-specific)

FMCG
AX

AXA Mansard / Leadway (event insurance)

Broker-led event cover, manual quotation, no API

Insurance only
EB

Eventbrite Payments (US)

Ticket-payout advance only, no vendor financing or insurance

Ticketing (US)

Why this rewrites the investment thesis

Category-defining moat

Every ₦ flowing through the marketplace becomes a monetisable transaction — factoring, insurance premium, or escrow. Rivals can copy features; they can't copy the transaction graph.

Bank & insurer partnership TAM

₦2.1B invoice volume Y1 + ₦120M premiums = a proven deal-flow engine for partner banks (Access, Sterling, Fidelity) and insurers (AXA Mansard, Leadway).

Vendor stickiness

Once a vendor factors one invoice or insures one event through iAriya, switching cost jumps materially. Finance is the deepest possible network-effect lock-in.

iAriya Financial Projections · Confidential